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Customer loyalty starts and
ends with experience - Right from the time customers call-in for information or write-in
on specific queries or walk-in to a channel or log on to website. We believe managing
the experience is one of the most challenging issues facing the lead management, customer
service, the experience and information across these stages, have to be managed with
a great deal of consistency.
By Using The 4 Stage Strategic Approach, We Ensure You Hit The Right Targets With
Right Messages Using The Right Media, Creating The Urgency And Impact Needed To Maximize
Your Response.
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Extract profiles from internal / external database
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Wire-up all customer-reach-mediums -mass media campaigns, telemarketing, events, promotions,
sales contacts, web & others
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Manages campaign set-ups, cost control, predictive analysis, product-fit mix etc.
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Handles lead management across touch points, information fulfillment, promotions and
contest tracking, demonstration tracking, web service management, channel-prospect
tracking
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Handles order closing - cross-selling, up-selling, order confirmations, order payment
acceptance, order query handling, redemptions, customer care/ service management.
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Handles Post Purchase Customer Experience Management -which includes collectibles,
subscriptions, refills, accessories, AMCs etc.
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Customer information based event triggers - birthday, anniversaries, customer polling,
customer community development, profile based communication and personalization.
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3-D
View of DirAct Marketing Campaign
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We measure a DirAct Marketing Campaign in terms of |
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Breadth of Campaign |
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How ‘wide’ do we go, in terms of database size, regions and products. |
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Depth of Campaign |
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How close do we go to customer – through firstline, secondline, thirdline communications
or further, depending on dynamics of campaign. |
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Entirety of Campaign |
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What media do we use - direct mailers, e-mail, SMS, Interactive TV and others to reach
out to customer. |
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Our experts, study details of your marketing program, recommend the threshold level
of investment and efforts that should go into direct marketing initiative and how
to budget it for maximum response. |
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