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Database Development
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Foundation for any good marketing initiative is an extremely
accurate database of all-potential as well as existing clients. Understanding of issues
affecting individuals, his ability to buy your services and as to what communication
would elicit favorable response from him.
Unfortunately, this perfect database does not exist. It has to be created. Beginning
with our own warehouse of information and contacts, and adding lists from various
reliable sources - including your own lists of customers and prospects - we will construct
a highly targeted relational database of decision makers and influencers in your target
market.
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Database Development Services provided by Tulsient include: |
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Data Collection and Analysis to Determine the Database Strategy.
Building the Specifications for the Database,
e.g., Who to Target with the Research
List Research, Acquisition and Verification - Includes Lists from the Client.
Merge/Purge Operations to Meld Separate Lists into One.
List Compilation to Identify and Verify Additional Decision Makers and Influencers.
Various Spell-Check and Other List Clean-Up Actions.
Ongoing Development, Updating and Fine-Tuning from Telecontact, Direct Mail Response,
etc.
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Direct Mail Campaign
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Direct mail remains one of the most effective means of delivering
your messages to the decision makers and influencers in your target markets. Specialized
direct mail components, based on the hot buttons of the market and highly targeted
at selected market segments, are enormously effective in moving prospects into and
through the sales cycle.
Tulsient can handle the entire direct marketing process for you, from initial market
research, to target database development, to creative and messaging development, all
the way through packaging, delivery and tele-contact follow-up. We do it all.
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Campaign Design
Creative Development and Testing
Internal Direct Mail Programs, e.g., Sales, Marketing
Materials and Components (Letters, Envelopes, etc.)
Message Crafting.
Packaging / Shipping / Mail Processing.
Personalized Mailings.
Response Handling and Fulfillment.
Response Vehicles (Business Reply Card or Envelope) .
Results Tracking and Reporting.
Targeted Database Design and Construction
Telecontact Follow-Up.
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Outbound Lead
Generation |
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Penetrating new and existing markets depends heavily on a smooth
integration between marketing and sales that includes high-volume, high-quality lead
generation. The sales force (whether direct or channels partners) should receive only
qualified leads and shouldn’t be hamstrung with cold calls.
With Tulsient DirAct Mailing Program, the sales force is set up with face-to-face
meetings with a large percentage of the qualified prospects in their territories.
As soon as they are identified and qualified, these opportunities are pushed out to
the sales force by e-mail or by posting them to a Web site, ensuring prompt attention
to and handling of each.
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Tulsient employs a variety of database-driven techniques to find these qualified prospects
and link them to the right sales resources. Among them are the following: |
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Collateral Fulfillment
Decision Maker Identification
Direct Mail Follow-Up
Lead Tracking
List Compilation and Verification
Market Research
Offer Testing
Pre-Scheduled Appointments
Program Design, Development and Management
Reporting - Standard and Ad Hoc
Response Handling
Script Development and Testing
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Inbound Call Centers |
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In addition to the various services mentioned above under Outbound
Lead Generation, Tulsient offers a range of Inbound Call Center Services.
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Collateral Fulfillment
Data Capture and Database Updates
Inquiry Qualification
Lead Tracking
Program Design, Development and Management
Prospect Enlightenment
Reporting - Standard and Ad Hoc
Response Handling
Script Development and Testing
Telemarketing
Telesales
Voice Mail
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Advertising |
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The "marketing mix" that is appropriate for each client varies
as a function of the nature and scope of the client’s target market. It is also a
function of budget, in that there is a "critical mass" associated with certain forms
of promotion, including advertising. This forces us to recommend advertising as part
of a marketing mix and we recommend advertising as part of marketing mix only when
it can create a certain minimum level of impact on a specific market segment. As with
the decision to employ any of the broad-based or database driven techniques at our
disposal, the decision point here is cost-effectiveness - finding the least expensive,
most effective way to drive demand into and through our clients’ sales pipelines.
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Our advertising services include the following: |
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Branding and Positioning Programs
Collateral Materials
Concept, Copy and Offer Testing
Copy Writing
Creative Design
E-Marketing
Media Planning and Placement
Media Research
Photography, Graphics and Illustrations
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Web Marketing
and E-Mail Campaign |
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Tulsient utilizes a full range of Internet and electronic distribution
marketing programs to optimize your e-business strategies and drive more traffic to
your Web site and into your sales channels. For example, online customer acquisition
and lead generation campaigns generally involve e-mails, newsletter sponsorships,
and a micro-site. Banner advertising and Web site advertising are also often included.
We will help you choose from the following menu of services, to create your own state-of-the-art
e-marketing strategy.
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Banner Advertising
CD-ROM Services
E-Media Placement
E-Newsletters and Sponsorship
E-Surveys
Follow-Up E-Mails
Inter, Intra, and Extranet Planning and Development
Media Planning and Ongoing Media Optimization
Ongoing Communication Programs
Opt-In E-Mails / Permission-Based E-Messaging
Response Management and Tracking
Web Site Advertising
Web Site Design: Linking, Hosting, Posting
Web Site/Database Integration
Web-Enabled Applications
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Events |
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Events, in the form of Exhibitions, Seminars, Road shows, are
used to increase market awareness and have more interactive experience with potential
customers. Trade shows attended by the appropriate decision makers and opinion leaders
can further the launch of a new product or service; a series of high-level, cutting-edge
seminars can position a company as a leader in the field, increase customer loyalty,
or even serve as an effective technique for advancing or closing the sale.
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Attendance Generation
Collateral / Take-Away Materials
Product Demonstrations
Evaluation Surveys
Invitations
Lead Generation and Tracking
Pre-Show & Post-Show Programs
Press Announcements
Promotional Campaigns
Prospect Identification and Qualification
Registration (Pre-Event and On-Site)
Seminar Programs
Telecontact Programs
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Lead Tracking
and Sales Support |
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Tracking how the leads are being handled by sales team is as
important as supplying them with leads. We must know what happens to those leads,
and we must provide the sales people with the tools and support they need to bring
these deals to closure, as quickly as possible. Furthermore, we must use the data
from past opportunities - won or lost - to fine-tune the process, in order to increase
close rates and shorten the sales cycle.
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Appointment Setting
Channels Tracking and Support Programs
Expanded Decision Maker Identification
Follow-Up Materials Fulfillment
Lead Distribution Protocols and Systems
Lead Status Determination
Lead Tracking Sessions
Monthly Review Meetings
Reference Database and Lists
Relationship Management - Sales Force and Channels Partners
Reports (Pipeline, Lead Status, Sold Accounts, Win/Loss, Territory, Dealer, etc.)
Sales Materials and Presentations
Sales Process Determination and Refinement
Seminar and Trade Show Support
Specialized Territory Campaigns
Top Accounts Programs
White Papers
Win/Loss Analysis
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Contests |
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A sure-shot route to excite the audience into action.
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Hi speed scanning of contest coupons.
Lottery random no. generation.
Response to contestants.
Prizes - negotiation & purchase.
Prizes despatch.
Route enquiries/orders to sales team/distribution channels.
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Loyalty Program |
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Benefits of such a program being better customer interaction
management, customer behavior analysis, referrals and increase customer share and
penetration.
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Loyalty card production & despatch.
Offers/schemes management and fulfillment.
Events design and organization.
Management through Direct Mailer/E mail/SMS
Tele-Marketing.
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SMS Marketing |
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